Hi Everyone,
It’s been a while since we shared our thoughts, developments and the products of our hard work. But just because we haven’t been in touch lately, doesn’t mean we haven’t been slaving over the drawing board to bring new innovations to the market (we’ve also moved to our new offices on the beach, so the drawing board isn’t the only board we’ve been spending time on lately…).
Anyway, we’re proud to present our new brainchild – In-Game Branding (or IGB for short). Following the great success and the many accolades we’ve been enjoying from our In-Game Advertising (IGA) platform, we thought we’d take IGA to the next level. And nothing is more natural to do after IGA, than IGB (we are also working on prototypes for IGC and IGD. Now we just need to figure out what the C and D stand for...)
Like everything we’ve been doing since we opened shop, we approached IGB with the clear principles that drive our work and innovation:
- It has to make business sense and have sound business logic (i.e. someone other than us needs to make money out of it, or it’s not worth the time and effort).
- It has to be innovative and offer either something new, or a new and improved way of doing things.
- It has to be easy to use, cost effective and time effective.
- It has to be cool or worthy enough to justify writing about.
So what’s all the fuss and hassle about, and why have we been high-fiving ourselves since the beginning of this post? Well, simply put we’ve managed to make product placement extremely simple, and offer our customers - ad networks, game providers or anyone else for that matter – with an easy to use tool that enables them to literally brand a game in no time at all. With IGB, we’ve gone far beyond taking standard banner or other ads and inserting them into a game at various points. We’ve managed to create a tool that gives the ability to completely take over the look and feel of a game in up to a couple of days, without touching the source code, opening the game, heavy programming or anything of the sort.
With our IGB tool, we employ some serious cutting edge technology. This includes advanced image recognition and some other goodies. The bottom line is we know how to identify various “dead” or “open” areas in a game that can hold advertising or branding, as well as automatically recognize when there is a change in the game like a level break or cut screen, and automatically insert a creative there. The bottom line is the ability to overlay logos, product images, graphics and other brand elements in the game and around the game, without altering the game, opening it or touching the source code or graphics. To see how good this looks and how effective it is from a branding point of view, check out the following examples.
Ex. 1 – Bottom ad unit while you are playing
Ex. 2 – Between stage effect
Ex. 3 – Breaking bricks effect while playing
When you add to this the fact that each of the examples above took us virtually no time at all, and cost the clients a fraction of the cost of traditional product placement and branding methods, you’ll see why we are so great at what we do (and so modest as well).
With IGB, you can use the power and reach of casual and online gaming - one of the hottest growing and stickiest fields around, to create serious marketing impact. It’s one of the most effective forms of advertising, which is evident from the click-through rates and user interaction that far surpass any other form of IGA or other ads.
So don’t hesitate – take IGB for a test drive. The only thing you’ll be sorry about is that we didn’t launch it until now. And stay tuned for our upcoming innovations and news.