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Digital Thoughts about games, widgets and marketing

It Pays to Play

Wednesday, 4 March 2009 03:26 by TicTacTi Widgets

Remember all those times they told us “hard work pays out”, “the early bird gets the worm”, and “there are no free lunches”? Well, looks like it’s not always accurate.

According to recent findings by comScore, casual gaming is enjoying both a surge in traffic, as well as high acceptance of the “advertising in exchange for games” formula among gamers. Traffic Spikes for Ad-Supported Games. The bottom line is a 27% increase in unique visitors and a 42% increase in total playing time vs. year ago. Compare that to a growth of only 4% in Internet traffic over the same period. There are various reasons for the hefty rise in casual gaming. It’s a combination of reasons ranging from better game offering and increased accessibility and availability, all the way to the fact that the world economy currently appears to be mimicking the final minutes of the Titanic’s voyage.

Whatever the reasons, the facts are very clear – it pays to play (or more correctly – it pays to let other people play….). Casual gaming is officially the scorching hot segment on the web today, and growth is expected to continue at an accelerated pace.

Traffic Spikes for Ad-Supported Games

Basically, this means that TicTacTi’s widgets, fully loaded with games and advertising and ready to make serious fun for your traffic and serious money for you, are a great idea. With virtually no work from you at all (unless you qualify implementing a line of code as work…), you can start racking in some serious cash. Once implemented, the only work you’ll need to do is view your account once and a while and check out the statistics to see how much money you’ve made.

If you haven’t done so already, come join our beta program and start implementing widgets and making money today.

Comments

July 9. 2009 10:16

Nice article and supplied with proof it works!!

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