Although according to our wives this hardly ever happens, looks like we were right for a change! When we set out to pioneer the IGA (In Game Advertising) front, we claimed that users spending time on games will accept well integrated IGA much better than other forms of advertising. Well, the preliminary results from our closed beta have been analyzed, and we’re indeed seeing a huge increase in CTR, which of course translates into a direct increase in eCMP and revenues. Our beta users are showing significant increase in response vs. others forms of advertising, and are already on the path to increased revenues. Ka-ching!
It’s pretty clear that ads embedded in a game in a non-intrusive way, which have the same look and fell of the game currently being played, are superior and much better accepted compared to other forms of advertising such as simple banner ads, pre and post game advertising, etc. It appears that games are the ultimate sticky content, often even more than videos. Users are immersed in them during play, with very high levels of focus and concentration on the game screen or window, and therefore much more susceptible to advertising – but only to the proper form of advertising. It’s like our wives always tell us – if you do something, make sure you do it right (or were those our moms that told us that...?).
As more data and statistics are generated through our data, we’ll share more accurate figures with you. Meanwhile we’ll go and enjoy our glorious moment of being right since, as we mentioned, according to our better halves this hardly ever happens. But as they say – even a broken clock is accurate twice a day, so this is one of those two times...!
And for those of you interested in joining our beta, make sure you hurry. Response has been high and we can only serve a limited number of publishers during the beta, so there’s only room for a few more publishers. So sign up today to make sure you are part of the success story, and more importantly that you’re part of the increased revenue generating machine called IGA.