Hi Everyone,

It’s been a while since we shared our thoughts, developments and the products of our hard work. But just because we haven’t been in touch lately, doesn’t mean we haven’t been slaving over the drawing board to bring new innovations to the market (we’ve also moved to our new offices on the beach, so the drawing board isn’t the only board we’ve been spending time on lately…).

Anyway, we’re proud to present our new brainchild – In-Game Branding (or IGB for short). Following the great success and the many accolades we’ve been enjoying from our In-Game Advertising (IGA) platform, we thought we’d take IGA to the next level. And nothing is more natural to do after IGA, than IGB (we are also working on prototypes for IGC and IGD. Now we just need to figure out what the C and D stand for...)

Like everything we’ve been doing since we opened shop, we approached IGB with the clear principles that drive our work and innovation:

• It has to make business sense and have sound business logic (i.e. someone other than us needs to make money out of it, or it’s not worth the time and effort).
• It has to be innovative and offer either something new, or a new and improved way of doing things.
• It has to be easy to use, cost effective and time effective.
• It has to be cool or worthy enough to justify writing about.

So what’s all the fuss and hassle about, and why have we been high-fiving ourselves since the beginning of this post? Well, simply put we’ve managed to make product placement extremely simple, and offer our customers - ad networks, game providers or anyone else for that matter – with an easy to use tool that enables them to literally brand a game in no time at all. With IGB, we’ve gone far beyond taking standard banner or other ads and inserting them into a game at various points. We’ve managed to create a tool that gives the ability to completely take over the look and feel of a game in up to a couple of days, without touching the source code, opening the game, heavy programming or anything of the sort.

With our IGB tool, we employ some serious cutting edge technology. This includes advanced image recognition and some other goodies. The bottom line is we know how to identify various “dead” or “open” areas in a game that can hold advertising or branding, as well as automatically recognize when there is a change in the game like a level break or cut screen, and automatically insert a creative there. The bottom line is the ability to overlay logos, product images, graphics and other brand elements in the game and around the game, without altering the game, opening it or touching the source code or graphics. To see how good this looks and how effective it is from a branding point of view, check out the following examples.

Ex. 1 – Bottom ad unit while you are playing

Ex. 2 – Between stage effect

Ex. 3 – Breaking bricks effect while playing

When you add to this the fact that each of the examples above took us virtually no time at all, and cost the clients a fraction of the cost of traditional product placement and branding methods, you’ll see why we are so great at what we do (and so modest as well).

With IGB, you can use the power and reach of casual and online gaming - one of the hottest growing and stickiest fields around, to create serious marketing impact. It’s one of the most effective forms of advertising, which is evident from the click-through rates and user interaction that far surpass any other form of IGA or other ads.

So don’t hesitate – take IGB for a test drive. The only thing you’ll be sorry about is that we didn’t launch it until now. And stay tuned for our upcoming innovations and news.

Remember all those times they told us “hard work pays out”, “the early bird gets the worm”, and “there are no free lunches”? Well, looks like it’s not always accurate.

According to recent findings by comScore, casual gaming is enjoying both a surge in traffic, as well as high acceptance of the “advertising in exchange for games” formula among gamers. Traffic Spikes for Ad-Supported Games. The bottom line is a 27% increase in unique visitors and a 42% increase in total playing time vs. year ago. Compare that to a growth of only 4% in Internet traffic over the same period. There are various reasons for the hefty rise in casual gaming. It’s a combination of reasons ranging from better game offering and increased accessibility and availability, all the way to the fact that the world economy currently appears to be mimicking the final minutes of the Titanic’s voyage.

Whatever the reasons, the facts are very clear – it pays to play (or more correctly – it pays to let other people play….). Casual gaming is officially the scorching hot segment on the web today, and growth is expected to continue at an accelerated pace.

Basically, this means that TicTacTi’s widgets, fully loaded with games and advertising and ready to make serious fun for your traffic and serious money for you, are a great idea. With virtually no work from you at all (unless you qualify implementing a line of code as work…), you can start racking in some serious cash. Once implemented, the only work you’ll need to do is view your account once and a while and check out the statistics to see how much money you’ve made.

If you haven’t done so already, come join our beta program and start implementing widgets and making money today.

Although according to our wives this hardly ever happens, looks like we were right for a change! When we set out to pioneer the IGA (In Game Advertising) front, we claimed that users spending time on games will accept well integrated IGA much better than other forms of advertising. Well, the preliminary results from our closed beta have been analyzed, and we’re indeed seeing a huge increase in CTR, which of course translates into a direct increase in eCMP and revenues. Our beta users are showing significant increase in response vs. others forms of advertising, and are already on the path to increased revenues. Ka-ching!

It’s pretty clear that ads embedded in a game in a non-intrusive way, which have the same look and fell of the game currently being played, are superior and much better accepted compared to other forms of advertising such as simple banner ads, pre and post game advertising, etc. It appears that games are the ultimate sticky content, often even more than videos. Users are immersed in them during play, with very high levels of focus and concentration on the game screen or window, and therefore much more susceptible to advertising – but only to the proper form of advertising. It’s like our wives always tell us – if you do something, make sure you do it right (or were those our moms that told us that...?).

As more data and statistics are generated through our data, we’ll share more accurate figures with you. Meanwhile we’ll go and enjoy our glorious moment of being right since, as we mentioned, according to our better halves this hardly ever happens. But as they say – even a broken clock is accurate twice a day, so this is one of those two times...!

And for those of you interested in joining our beta, make sure you hurry. Response has been high and we can only serve a limited number of publishers during the beta, so there’s only room for a few more publishers. So sign up today to make sure you are part of the success story, and more importantly that you’re part of the increased revenue generating machine called IGA.