Testimonial:
“TicTacTi’s games based revenue module for toolbars increased Babylon users usage by 35% and accounts for 15% from Babylon total clicks on the toolbars”
— Tal Shaked Babylon’s- VP of Business Development.

TicTacTi’s new and immediate revenue channel for toolbars, messengers and desktop based application was officially launched on Nov 09 offering a complete ZERO effort platform that is based on TicTacTi’s widgets (games that are bundled with advertising units).

Since our launch we are successfully serving numerous toolbar companies with more than 20M active users. The implementation process takes less than a working day (usually up to 3h) and partners can choose from a drop-down games list through to a mini games portal call-out application.

Advertising Networks are amazed by the quality of our traffic and the strength of our CTRs (average of 10%-14%) and up to conversion to action (1% average);

Immediate outcomes from using TicTacTi Platform:

• Incremental revenue.
• Increasedsers user time spent and engagement
• Higher eCPM

The bottom line is that TicTacTi’s new revenue modules for toolbars increases your bottom line!

TicTacTi welcomes 2010 winter Olympic with MiniClip official Olympic Games and P&G Vicks NyQuil branded campaign.

We are proud to present our In Game Branding platform in action, by using TicTacTi’s In Game Branding platform any game will become branded within 48-72 hours.

This worldwide campaign was up and running within 48h without any extra development on the publisher side (game and platform).

TicTacTi’s In Game Branding platform is part of TicTacTi’s In App monetization platform which is based on image recognition and emulation on the client side in native Flash (no need to install any add-on or Active X component).

In a contract signed between TicTacTi and Ultimate Arcade, TicTacTi will integrate Ultimate Arcade games as part of her offering.

50 new games were integrated into TicTacTi Widget platform and are currently presented as part of TicTacTi game offering.

Some of the games have already been integrated in to our game publisher toolbars. Games integration into our publisher platforms will continue to in the coming weeks.

The whole process took four working days.  Three days were spent on configuration one day on testing, not even on day was spent on development.

Checkout few of the more popular games

I-1 - A character who can never wear glasses! Direct his jumps so that he only catches yummy green globs and not icky blue ones.

Brainiac - You are the teenaged brainiac, recruited to decypher the alien's alphabet to communicate with the captured alien leader!

Sequencer - classic game of Simon

Hi Everyone,

It’s been a while since we shared our thoughts, developments and the products of our hard work. But just because we haven’t been in touch lately, doesn’t mean we haven’t been slaving over the drawing board to bring new innovations to the market (we’ve also moved to our new offices on the beach, so the drawing board isn’t the only board we’ve been spending time on lately…).

Anyway, we’re proud to present our new brainchild – In-Game Branding (or IGB for short). Following the great success and the many accolades we’ve been enjoying from our In-Game Advertising (IGA) platform, we thought we’d take IGA to the next level. And nothing is more natural to do after IGA, than IGB (we are also working on prototypes for IGC and IGD. Now we just need to figure out what the C and D stand for...)

Like everything we’ve been doing since we opened shop, we approached IGB with the clear principles that drive our work and innovation:

• It has to make business sense and have sound business logic (i.e. someone other than us needs to make money out of it, or it’s not worth the time and effort).
• It has to be innovative and offer either something new, or a new and improved way of doing things.
• It has to be easy to use, cost effective and time effective.
• It has to be cool or worthy enough to justify writing about.

So what’s all the fuss and hassle about, and why have we been high-fiving ourselves since the beginning of this post? Well, simply put we’ve managed to make product placement extremely simple, and offer our customers - ad networks, game providers or anyone else for that matter – with an easy to use tool that enables them to literally brand a game in no time at all. With IGB, we’ve gone far beyond taking standard banner or other ads and inserting them into a game at various points. We’ve managed to create a tool that gives the ability to completely take over the look and feel of a game in up to a couple of days, without touching the source code, opening the game, heavy programming or anything of the sort.

With our IGB tool, we employ some serious cutting edge technology. This includes advanced image recognition and some other goodies. The bottom line is we know how to identify various “dead” or “open” areas in a game that can hold advertising or branding, as well as automatically recognize when there is a change in the game like a level break or cut screen, and automatically insert a creative there. The bottom line is the ability to overlay logos, product images, graphics and other brand elements in the game and around the game, without altering the game, opening it or touching the source code or graphics. To see how good this looks and how effective it is from a branding point of view, check out the following examples.

Ex. 1 – Bottom ad unit while you are playing

Ex. 2 – Between stage effect

Ex. 3 – Breaking bricks effect while playing

When you add to this the fact that each of the examples above took us virtually no time at all, and cost the clients a fraction of the cost of traditional product placement and branding methods, you’ll see why we are so great at what we do (and so modest as well).

With IGB, you can use the power and reach of casual and online gaming - one of the hottest growing and stickiest fields around, to create serious marketing impact. It’s one of the most effective forms of advertising, which is evident from the click-through rates and user interaction that far surpass any other form of IGA or other ads.

So don’t hesitate – take IGB for a test drive. The only thing you’ll be sorry about is that we didn’t launch it until now. And stay tuned for our upcoming innovations and news.

Remember all those times they told us “hard work pays out”, “the early bird gets the worm”, and “there are no free lunches”? Well, looks like it’s not always accurate.

According to recent findings by comScore, casual gaming is enjoying both a surge in traffic, as well as high acceptance of the “advertising in exchange for games” formula among gamers. Traffic Spikes for Ad-Supported Games. The bottom line is a 27% increase in unique visitors and a 42% increase in total playing time vs. year ago. Compare that to a growth of only 4% in Internet traffic over the same period. There are various reasons for the hefty rise in casual gaming. It’s a combination of reasons ranging from better game offering and increased accessibility and availability, all the way to the fact that the world economy currently appears to be mimicking the final minutes of the Titanic’s voyage.

Whatever the reasons, the facts are very clear – it pays to play (or more correctly – it pays to let other people play….). Casual gaming is officially the scorching hot segment on the web today, and growth is expected to continue at an accelerated pace.

Basically, this means that TicTacTi’s widgets, fully loaded with games and advertising and ready to make serious fun for your traffic and serious money for you, are a great idea. With virtually no work from you at all (unless you qualify implementing a line of code as work…), you can start racking in some serious cash. Once implemented, the only work you’ll need to do is view your account once and a while and check out the statistics to see how much money you’ve made.

If you haven’t done so already, come join our beta program and start implementing widgets and making money today.

Although according to our wives this hardly ever happens, looks like we were right for a change! When we set out to pioneer the IGA (In Game Advertising) front, we claimed that users spending time on games will accept well integrated IGA much better than other forms of advertising. Well, the preliminary results from our closed beta have been analyzed, and we’re indeed seeing a huge increase in CTR, which of course translates into a direct increase in eCMP and revenues. Our beta users are showing significant increase in response vs. others forms of advertising, and are already on the path to increased revenues. Ka-ching!

It’s pretty clear that ads embedded in a game in a non-intrusive way, which have the same look and fell of the game currently being played, are superior and much better accepted compared to other forms of advertising such as simple banner ads, pre and post game advertising, etc. It appears that games are the ultimate sticky content, often even more than videos. Users are immersed in them during play, with very high levels of focus and concentration on the game screen or window, and therefore much more susceptible to advertising – but only to the proper form of advertising. It’s like our wives always tell us – if you do something, make sure you do it right (or were those our moms that told us that...?).

As more data and statistics are generated through our data, we’ll share more accurate figures with you. Meanwhile we’ll go and enjoy our glorious moment of being right since, as we mentioned, according to our better halves this hardly ever happens. But as they say – even a broken clock is accurate twice a day, so this is one of those two times...!

And for those of you interested in joining our beta, make sure you hurry. Response has been high and we can only serve a limited number of publishers during the beta, so there’s only room for a few more publishers. So sign up today to make sure you are part of the success story, and more importantly that you’re part of the increased revenue generating machine called IGA.

Hi Folks.

It's our pleasure to welcome you to TicTacti's widget blog. This will be the first post of many, so feel free to come and visit us frequently (even if you're not interested in what we write. We just like to see the numbers on our page visit statistics go higher and higher, so we can high-five each other in the office and feel important about ourselves…).

In this blog, we'll be discussing all things Widgets of course along with some thoughts about online advertising, the industry, updates and news. And if we're really in the mood, once in a while we may get going on special topics such as the meaning of life, why blogs shouldn't be written after heavy drinking, and most importantly a question that's been bothering many people since 1975 when Monty Python released the Holy Grail movie – what exactly is the air-speed velocity of an unladen swallow.

Seriously thought (and you should appreciate it, because it's really hard for us to stay serious for more than a few minutes. So savor the moment), TicTacTi's widgets are a revolution in IGA (in-game advertising). But while many people tend to self proclaim every two lines of code they write as "the next revolution", this time it really is (or so we've been told by others). In a nutshell, TicTacTi's widgets (powered by our patented, award winning and babe-magnet T³ technology) are games bundled together with advertising inside. Our technological platform provides great support and revenue generation to the online casual gaming industry.

On one hand, developers can use TicTacTi's platform to make money from their games without the difficulty of dealing with the advertising world. TicTacTi's platform offers them an enhanced distribution platform that spans our comprehensive publisher network as well as social network distribution tools. That means developers can now focus on what they do best – developing cool games. We'll take care of the distribution and the monetization easily, seamlessly and immediately. No mess, no fuss, no hassle. No need to touch the game code or do any modifications to the game. It gives plug and play a whole new meaning.

For the publishers, our widget platform enables them to choose games that are bundled with advertising inside (in a fun, non-intrusive way). All the publisher needs to do is insert a line of code into the website, and their good to go. It's a great way to attract users, keep them on the website longer, enhance their satisfaction, and make lots of money in the process.

At TicTacTi, we believe in transparency and honesty. Our platform is based on a state of the art Ad Server that's been designed specifically for the games world. It includes full reporting tools, statistics and other great features that let the publishers and developers know exactly what's going on anytime they want. You can sit back and see your revenues grow, without the worries of whether you are getting your actual cut or not. We do believe honesty is the best policy (except when it comes to explaining to our wives exactly where we spend our time at nights when they think we're slaving behind the computers at the office…).

So feel free to browse our site, read more about our widgets, drop us a line at info@tictacti-inc.com with any questions comments or desires you may have (however do note that even we have to draw the line somewhere….). And most importantly, start using widgets. Immediately. Now. Yes, you. What are you waiting for? Every second in delay means a little less pay.

See you back real soon

- The TicTacTi team